Successful Commercialization Is a Process
Bringing a new agricultural technology to the market takes more than promising research results. It requires a clear understanding of the intended market, a credible performance story, a regulatory pathway, and a plan for reaching the right commercial partners. Those pieces must work together long before a product reaches growers. Successful commercialization is a process, […]
AgrInsights™ Podcast Episode 3: Mastering Global Market Expansion in AgTech
https://www.youtube.com/watch?v=xwm-mEbFnGg Episode Summary Luke Samuel, Ph.D. sits down with Blake Seutter, who leads logistics and plays a key role on the regulatory team at AgriThority®. Seutter breaks down why moving agricultural products across borders is far more complicated than it looks, from permitting and customs classification to labeling and cold chain shipping. He and Samuel […]