Moving Innovation
to Markets

Our Prescriptive Response℠ Development service is as much about strategy and sustainability as it is about science and regulations. Evaluations and measurements are built in to optimize progress toward commercialization. Our disciplined, knowledge-building processes deliver timely results within defined budgets. Our integrated services span from early-stage planning through execution to final registrations, field data analytics and positioning for grower success. Pre- and post-launch support includes critical technology transfer activities, especially for biological products.

Explore our full suite of integrated Prescriptive Response℠ development services for stage process management, turn-key strategy through execution to launch. Extension of our commercialization services moves forward with market expansions or new uses. Outsourcing strategic and scientific business, market and product development including regulatory lays a solid foundation with four pillars for success.

Developing Product

Development Stage Management | Product Testing, Trial Design and Management | StatWerx™ Data Analytics for Actionable Insights and Benchmarking | TrialWerx® Transforms On-Farm Trials Into Value | Agronomic and Local Practice Consultation

Our Product Development moves innovative concepts from your discovery through scoping, early and late development stages with independent evaluations, data analysis and well-connected local resources for credibility.

Performance proof is essential with many complex variables leading to product positioning for successful use by growers. The disciplined process is as important as the applied science within our Product Development services.

Development Stage Management from Concept to Commercially-viable Product

As experienced agricultural product development advisors, our team offers collaboration, curiosity and connections to technology innovators who need agricultural production insights, positioning, formulation or potential benefits defined for their concept, ingredient, by-product or waste components.

Product Testing, Trial Design and Management for Performance Validation

Whether full field development service or specific project support, AgriThority® adds experience, efficiency and consistency to internal capabilities. We manage development stages all the way from product validation through launch into market expansion or new use planning. Generation of accurate, credible data is mandatory throughout the product development stages, but most important are the analytic insights generated.  Our disciplined, detailed process ensures productive protocol and trial designs for established product screening criteria. We work with your team from rate studies or GLP study supervision to uniform field testing, evaluations and holistic production system trials.  With on-site supervision and in-depth analyses, our team delivers performance validation for positioning and value. Our Prescriptive Response℠ Development service has evaluations and measurements built in to accelerate progress toward commercialization. Acceleration takes horsepower. AgriThority® experts add knowledgeable analytical power to your team.

StatWerx™ Data Analytics for Actionable Insights and Benchmarking

Product performance, positioning or best management practices are outcomes from the in-depth StatWerx™ process of data analysis, meta-analysis across environments and seasons plus benchmarking evaluations. Summarizing seasons of work or analyzing volumes of past or current data can determine insights for recommended uses. AgriThority® data analysts evaluate real-world results that will improve positioning for successful uses to speed adoption by growers. Recommendations for best use may fit within local standard practices or require changes to the producer and influencer paradigms to accommodate product benefits and advantages, especially with novel biological solutions.

TrialWerx® Transforms On-Farm Trial Data Into Value

Prepare products to compete through farmer-tested, field-proven TrialWerx® for on-farm performance analytics and product positioning within best management practices. Transform season-long spatial and temporal data into value for growers, advisors and sales channels to solidify adoption.

Learning how and where any input works best across environments and production systems requires in-depth evaluations and analysis, not just averaged yields across strips. Only the AgriThority® TrialWerx® on-farm data analytic service extends large-scale, on-farm trials into valuable, actionable information and performance proof that’s also timely for planning next season’s inputs.

“We’ve never learned as much from our on-farm trials as we did this year with AgriThority® and their TrialWerx® program.”

Kevin & Jeff O’Bannon
Monroe County, Missouri

TrialWerx® commercial scale field testing and analytic program aligns farmers’ experience and dealer recommendations with spatial and temporal data from their equipment and environment. The in-depth analytic conclusions from comprehensive quantitative and qualitative data aids performance evaluations while it defines value and positions the product for adoption and use. This leads to knowledge and confidence for the farmers and their most trusted advisors—their dealers.

This service can be turn-key with on-farm trial location selection, protocol design and in-field supervision, or expand analytic insights from farmer trial data. The goal is a thorough understanding of the performance and adoption potential of inputs tested in real on-farm systems, season-long.

TrialWerx® Benefits

Deepen real-time data from planting through applications and harvest for positioning and value
Develop Best Management Practices by environment to improve Return on Investment (ROI)
Deliver product validation and grower experience
Drive confidence, credibility and ROI at all levels—internal, grower and retailer
Decrease risk of on-farm failure at full launch

Agronomic and Local Practice Consultation

Understanding local agronomic practices currently used in your target market is essential to define grower paradigms and adoption barriers. This leads to customer identification and market segments most likely to try new products or technologies or those most likely to speed adoption.

Establishing Regulatory

Regulatory Strategy and Pathways | Dossier Preparation, Submission and Tracking | Permits, Logistics, Importation and Compliance

As a concept moves through scoping toward early stages of product development, the governmental directives or restrictions must be defined for each target market to ensure registration and compliance. As the product evolves so should the regulatory process.

Regulatory Strategy and Pathways

Determining desired product claims early in the development process helps define the regulatory strategy and pathways within targeted geographies including future markets or new uses. Establishing the potential claims, formulation ingredients and market direction also influences the data needs for registration of new technology.

Execution requires knowledgeable and well-connected regulatory experts within regions or countries around the world. The variables and ever-changing policies are complex and unique to each regulatory body. Our network is engaged with the policy makers and supervisory departments on a regular basis to ensure timely and relevant regulatory counsel. This close connection allows us to advocate for client interests, engage in pre-submission meetings and ensure compliance.

Dossier Preparation, Submission and Tracking

The many details and steps through to final product registration approval require constant scrutiny and tracking for each governing body. Our regulatory consultation extends from literature reviews, risk assessments and data gap analysis, to designing and managing registration trials or required studies. Our monitoring and validation of data is the first step toward detailed dossier preparation and submission of accurate materials. The final steps include supporting the final product label creation, tracking, or defending registration submissions for approval and freedom to operate.

Permits, Logistics, Importation and Compliance

Moving technology across borders legally has many complexities regulated by different authorities around the world. Navigating the checkpoints, notifications and documentation is a specialty service that includes compliance within evolving requirements. Timing of forms and reports also vary by region from import, movement or release forms to standard monthly fertilizer usage reports. Our logistics experts also work to warehouse, repackage and reship to meet relevant needs and standards where possible.

Whether large or small quantities, our team manages SKUs and labels as well as repackaging at regulated facilities for a complete fulfillment service for all kinds or products and samples going anywhere.

Entering Markets

Market Potential, Needs and Competitive Analysis | Go-To-Market Strategy, Channel Evaluation and Sales Planning | Market Access: Identify Connections and Intro Pitches | Technology Transfer Initiatives

Are you moving innovation to markets effectively?

Our international footprint combined with our deep understanding of market and producer dynamics adds development capabilities to innovators, investors and even multinational companies. Avoid risks and delays on the path toward commercialization with our boots on the ground for local knowledge from regulations and production practices to languages and influencers.

Market Potential, Needs and Competitive Analysis

Meeting market needs is the critical step for market entry, whether new technologies or new geography. When launching into new markets, the strategic pathway to commercialization is not always clear. Defining potential and needs often are just explanations of standard practices. Thorough evaluation of the competitive landscape is paramount to continued success, particularly in a rapidly evolving ag environment. Digging deeper into trends and defining unmet needs of producers and their supply channels helps clearly measure potential. If Henry Ford had asked what people wanted, they would have said “Faster horses”!

Go-To-Market Strategy, Channel Evaluation and Sales Planning

Distribution and sales channel strategies must have achievable sales action plans that are implemented aggressively to achieve revenue and return on investment goals. Weighing alternative approaches often guides companies toward more responsive distribution or sales channels rather than the biggest or best-known. Identifying and profiling key players, their current product and service bundles as well as documenting their customers’ needs are valuable considerations when targeting effective channels.

Market Access: Identify Connections and Intro Pitches

Connections and introductions are critical first steps for accessing markets. Through our AgriThority® network, we help Identify the decision-makers who recognize the value of innovation or new technologies to expand portfolios. We make introductions, and we help define the benefits for impactful pitches.

Technology Transfer Initiatives

Education and training are keys to adoption of new techniques or technology. Understanding the agronomic practices currently used in your target market is essential to effectively position new practices with novel products. Engaging not only the farmers, but their most trusted advisors and suppliers can speed adoption of new practices with new technologies.

Basic education is not enough for new technology adoption, nor is it enough for long-term sustainability and transparency from farm to table. The product and practices must be economically valuable and practical in use with ongoing performance proof and training at all levels of the sales channels.

Whatever your goals, or go-to-market strategy, we can develop informative technical materials. Train-the-trainer workshops, continuing education modules for CEU credit, and influencer consensus-building efforts are all initiatives that help speed the adoption of products or technologies. These same exercises build confidence for sustainability and food security.

Influencer Relations

Continually defining key influencers and their perceptions is imperative for solid market development and movement toward adoption and loyalty. The first step is to gain their understanding and trust in a new approach or product. Challenging the experts requires a scientifically solid story and structured, proven Best Management Practices that consistently deliver benefits and advantages. Training and ongoing extension of information requires cross-discipline technical influencer alignment throughout the production system.

Through a strategic planning workshop, the cotton industry influencers came together and The First Forty Days™ initiative was born.

“The First Forty Days initiative put me in touch with other perspectives on things that impact cotton. We recognized the interrelationship between everything that goes into getting a crop established that was always there but needed to be drawn out and brought together. The collaboration with people who wouldn’t normally be working together was the biggest advantage of the strategic planning workshop that led to The First Forty Days.

The facilitation of a multidisciplinary effort brought forward this idea of that beginning period, and it has a tremendous impact on what happens later in the season. It led to a greater movement forward and greater success because it was integrated across disciplines and brought the mindsets together.” 

Bob Kemerait
Professor of Plant Pathology at the University of Georgia

Action Items That Impact Influencers

Key Influencer Identification and Survey to identify those who have positive, neutral and negative opinions with recommendations to move each to more supportive positions;
Scientific Challenge Program to document performance proof and to define benefits through demonstration trials carefully crafted with consistent protocols across geographies;
Information Exchange Forum facilitated to engage peer pressure and move perceptions toward positive opinions;
Educational Training Modules for webinars, internal sales and external promotion;
Stimulate Technical Messaging from champions through white papers, speaking tours and publishing in digital press or outlets.

Food Security and Sustainability

While sustainable agriculture has grown into the number one issue among stakeholders in the value chain for food and fiber, it has always been the goal of producers. Now standards are established by major retailers, their supply chain and their industry. Staying abreast of the comparative indexes and scorekeepers is imperative as consumer demand for transparency increases across most segments of production agriculture and our society.

Eco-System Analysis

Defining how the producers, the supply chain and the consumers interact with their environment is the essence of this analysis. The combination of qualitative information and quantitative data forms a basis of comparison that can impact production, waste streams and resource requirements. The outcome reports can help direct strategic decisions, optimize operations or predict trends. Regenerative Ag Eco-system analysis involves production practices to improve the land, to rebuild soil organic matter, to improve fertility with water management. Our eco-system analysis defines the agronomics driving productivity and profitability along with environmental evaluation, especially the impact on carbon. Best practices for crop rotation, less tillage, cover crops, establish the basis for Regenerative Ag Analysis.

Food & Agriculture Production Optimization

Maximizing resource efficiency within agricultural food production requires strategically managing many complex factors including land use, water allocation, nutrient applications, crop selections and pest control. Maximizing output and profitability also includes Best Management Practices are the basis for product or technology adoption. Developing these practices requires scientific rigor, practical agronomic knowledge and economic analysis.

Building Business

Strategic Business Planning & Assessments | Strategic Product and Portfolio Analysis | Technical Due Diligence | Strategic Analysis, Alignment and Action Facilitated Process

Our business development experts know the importance of ROI as we help build the foundational strategic plan or review investor pitches. We work to ensure the business strategies and financial models are solid, the market and competitive analysis are complete, and the plans have high potential for success in the targeted markets.

A brilliant innovation needs equally brilliant strategies. But, most importantly, high impact execution produces extraordinary results.

Strategic Business Planning & Assessments of Products, Portfolio, Regulatory and Market Opportunities

Our business plan assessments expand beyond traditional market research. AgriThority® professionals analyze information from many sources and surveys to document specific industry needs, trends or influencer perceptions. We listen, we learn and we deliver connections or introductions to accelerate business relationships including acquisition efforts. We evaluate funding pitches with an ear for the ROI, passion for the business and realistic expectations.

Strategic Product and Portfolio Analysis

Defining the best agronomic and economic positions for each product while examining the gaps or needs of a market can build a model product portfolio to meet company goals. Our portfolio analysis includes a specific action plan with potential products or technologies to build, buy or license as well as clearly defined milestones.

“As is often said, ‘a vision without a strategy is just an illusion.’ We were able to realize our vision by developing portfolio strategies with industry influencers at the table that ensured credible product positioning. Guided by the unique and masterful approach of the Duff team, the process evolved from solidifying brand value propositions to influencing the market landscape and resetting industry standards based on best production practices. The momentum of the process facilitated by the Duffs matured into a series of agronomic reference materials adopted and promoted by national and regional commodity organizations. All of these efforts provided clear product positioning guidelines for our sales organization that maximized portfolio sales and customer satisfaction. Time and money well spent.”

Lee Hall

Former Strategic Brand Manager / Industry Affairs Lead of Global Agribusiness Provider

Technical Due Diligence

Combining our strategic and scientific capabilities AgriThority® delivers thorough detailed analyses to help validate assumptions about risks and opportunities as well as potential adoption rates for innovation in targeted markets. Also, as an independent third-party maintaining strict confidentiality, we can help quantify competition, compare opportunities and ensure anonymity in the early stages of investigation for investors or companies seeking technologies.

Our outcome reports can include key player profiles, competitive positioning, product uses or application trends as well as opinions of producers, their suppliers or the core influencers in each market.

Strategic Analysis, Alignment and Action Facilitated Process

Our three-phase consensus-building process analyzes the current situation, builds strategic imperatives while aligning direction with key people. We facilitate the group discussion to define a High-Impact Execution blueprint. Follow-through with focused action plans is paramount. We and many experts agree: EXECUTION is KEY!

Strategic direction was needed for a small company consolidating to become a biologicals start-up like enterprise. Individuals were able to voice their concerns and opinions freely, which was prompted by the AgriThority third-party facilitation. An AgriThority strategic workshop can definitely help any organization willing to define and implement a strategic alignment mindset. What AgriThority stresses is that leadership must all be on the same page and be open and willing to receive and act upon valuable input. I highly recommend this approach offered by AgriThority with their vast experience in helping organizations in this space especially.

The strategic planning workshops aren’t only effective for companies but for the industry, as well. Through a strategic planning workshop, the cotton industry came together and The First Forty Days™ Best Management Practice initiative was born. 

The First Forty Days initiative put me in touch with other perspectives on things that impact cotton. We recognized the interrelationship between everything that goes into getting a crop established that was always there, but needed to be drawn out and brought together.

The collaboration with people who wouldn’t normally be working together was the biggest advantage of the strategic planning workshop that led to The First Forty Days. The facilitation of a multidisciplinary effort brought forward this idea of that beginning period of time, and it has a tremendous impact on what happens later in the season. It led to a greater movement forward and greater success because it was integrated across disciplines and brought the mindsets together.

AgriThority has been a vital partner to me and to the companies I have worked for during the past 10 years. Their team challenged us with strategic opportunities, especially in innovation and business planning for our plant nutrition and seed treatment units. They have filled gaps in several capacities from facilitating strategic think-tank sessions to profiling and vetting technology companies for our investment consideration. Their depth of knowledge about crop production and agronomic practices allowed them to support our team quickly and effectively.

The difference the AgriThority planning process made in our business resulted in 10-fold growth. From the collaborative environment, the facilitated equal participation by all and the direction established in core strategic imperatives our team felt both involved and accountable. The real actionable tactics developed through the facilitation exercises with timing and assignments proved to enhance the commitment to meeting goals. We stayed focused during the workshops, everyone contributed to the effort and the team was aligned on our direction. This was a highly productive process with AgriThority leadership and facilitation.

During an 8-year period every other year the strategic planning process for our cotton seeds and traits business allowed us to bring together all the operational and strategic elements that strengthened our vision. The strategic plan contributed to our business results with significant increases in market share during this time period. The team’s knowledge and leadership skills with their flexibility and willingness to listen to all stakeholders brought together our entire business and technical teams. Creating one common vision and direction resulted in rapid and clear execution as we emerged as a significant leader within the cotton seed and traits industry.

We deliver integrated strategic and scientific development services

AgriThority® offers an Outsourced Development Team to meet product, market, business or regulatory needs. We add capabilities and capacity with strategic and scientific agricultural services.

We ask the right questions to streamline your journey. From consultative business planning to highly technical analytics, our experts know how to develop solutions to your challenges. Our business relationship begins with understanding your vision and goals while forming a plan to achieve your objectives.

Moving Innovation to Markets