Counter Season Programming to Accelerate Stage Gate Process

The agricultural landscape is increasingly competitive. With investment in agriculture continuing to increase, companies have to move quickly to get into the game. But how can you move quickly if you miss a season?  

Design a product development testing plan in line with the product evaluation stage. To minimize failure, avoid skipping testing stages: don’t jump “from lab to farmer field.” Ensure testing size (number of sites, plot dimension and treatment design) is above minimum required to generate statistically robust results. Additionally, consistency within the trial implementation team helps continuity of protocol execution.   

Incorporating counter season programming into a stage gate development process is critical for startup and established companies interested in rapidly proving the value of a new technology. Counter season trials accelerate the generation of product efficacy data by validating the product value across a wider range of environments.  This also can be a step toward future market access in new geographies. 

The maps highlight selected sites used in a program including testing in both Midwest US and Argentina based on specific environment variables relevant for the project. This type of information is used to align target environments in the US with the Argentine Pampas.

Careful planning and relentless implementation ensure continuous progress and consistent data from counter season trials.  

An understanding of the product target use is important to find the proper evaluation environments that will generate efficacy data within the target range, contributing meaningful results to the growing database leading to a commercial product. 

Key opportunities from counter season testing: 

      1. Validate efficacy before investing in broad field evaluations. The early development step increases effectiveness of field testing as the product moves from greenhouse and small plot evaluations to the later broader development stage. 
      2. Evaluate candidate formulations or sort genetic events for the next season testing 
      3. Adjust or refine product use recommendations across multiple crops 
      4. Start regulatory process for product registration in new geographic markets  
      5. Reach potential new commercial partners in pre-commercial stages 
AgriThority® testing sites, NORAM and LATAM.

At AgriThority, we start with a deep understanding of the company, the product and the goal.  We review the client’s plan and recommend the most appropriate testing approach, even if our suggestion differs from the client’s original idea. 

We integrate the information generated with our experienced local network before selecting the geography and the most appropriate research location for each project.  Our years of collected knowledge helps validate what works best where. 

We have developed proprietary testing protocols based on state-of-the-art tools to ensure an objective assessment of product performance, avoiding anecdotal or subjective results. Our information and reports are aimed at providing a “seal of quality” on the product performance. 

Forward-thinking agriculture experts with deep scientific experience are the core of AgriThority®. As an independent global science consultancy, we focus on exploring potential, expanding market access and evolving production for greater food security and sustainability. When your Research is ready for Development, turn to AgriThority for scientific businessmarket and product expertise.