In our Expert Spotlight series, we focus on our AgriThority® talent and the work they do. In their own words, you’ll learn about their global travels, and the crops, technologies and innovations they research.
After working for various multinational companies as global sales and marketing manager, AgriThority became my next challenge. My collaborative experience with R&D helps me identify cost effective new technologies that are suitable for markets. Whether seed treatment, plant health, microbials or fertilizers, all require effective product development.
Identifying clients’ needs, helping to define their value proposition, checking the competition and product positioning accordingly drives my efforts to help new technologies succeed.
My curiosity in agriculture began as a child while visiting my grandfather’s farm each summer. He taught me how to apply fertilizers and pesticides and how to harvest. I enjoyed helping him and his workers. When I was 16, I began intensely watching programs about breeding cereals and maize. This led me to attend Agean University where I pursued my undergraduate and Master of Science degrees in Faculty of Agriculture.
After graduating from the faculty, I worked for various multinational companies as a global sales and marketing manager, which led me to AgriThority®. I work on a wide variety of projects, crops, products and new technologies. My collaboration with clients on research trials has ranged from wheat and corn to sugar beets. I’ve successfully registered new products for our clients and have collaborated on TrialWerx® large-scale, on-farm trials.
The greatest challenges are identifying cost-effective new technologies that are suitable to markets. Our broad experience with seed treatment, plant health, microbial products and fertilizers is a benefit to our clients. Effective product development requires identifying clients’ needs, having a strong value proposition, checking the competition and positioning products accordingly.
I pride myself on delivering solid product development to our clients.
I’m committed to bringing my deep market knowledge and insights on product categories to improve the productivity and performance of novel innovations for my clients. Our goal is to lead them down the path toward successful commercialization.
Forward-thinking agriculture experts with deep scientific experience are the core of AgriThority®. As an independent global science consultancy, we focus on exploring potential, expanding market access and evolving production for greater food security and sustainability. When your Research is ready for Development, turn to AgriThority for scientific business, market and product expertise.