Expert Spotlight: Jerry Duff

Forward-thinking agriculture experts with deep scientific experience are the core of AgriThority®. As an independent global science resource, we focus on exploring potential, expanding market access, and evolving production for greater food security and sustainability. When your Research is ready for Development, turn to AgriThority® for scientific product, business and market expertise.

In this series we focus on our AgriThority® talent and the work they do. In their own words, you’ll learn about their global travels, and the crops, technologies and innovations they research. 

Expert Spotlight, Jerry Duff

I’ve always been driven to make the best better. And together with the acceleration of knowledge and innovation in agriculture, I was inspired more than 12 years ago to pivot from a very successful global marketing services company founded in 1985 to AgriThority®. I recognized the need for an “independent authority” – free of commercial bias – to drive innovation that supports efficient, profitable and environmentally mindful farming.

AgriThority continuously strives to integrate innovative technologies into local production systems – from fresh produce to grains and oilseeds to industrial crops. In the global agricultural community, AgriThority is at the forefront with our clients in educating the marketplace and farmers how to adopt new products and best management practices (BMPs) that increase production and quality in environmentally mindful and regenerative ways.

I am passionate and committed to use the depth of my expertise and breadth of connections to help clients develop and commercialize revolutionary technologies for the betterment of agriculture production.

For more than four decades, I’ve partnered, collaborated and served with innovators and companies large and small around the globe. This has included more than 300 clients, working in more than 75 crops and more than 200 technologies. From traditional synthetic crop protection products and fertilizers to biostimulants, biofertilizers and biopesticides, more efficient machinery and equipment to precision technologies. This work continues to inspire me to learn.

My dedication to applied research and my experience with nearly every crop from tropical fruits to corn and soybeans, and coffee to sugarbeets and grapes has taught me that agriculture, regardless of geographic region or type of crop, is fundamentally the same.

It is about growers dedicated to their land that provides not only for their own families but the billions around the world. It’s about making the best better. 


For information about how AgriThority® applies product, market and business development experience and scientific protocols to novel technologies, contact Jerry Duff at or call +1-816-891-0916.