The AgriThority® team attended the Annual Biocontrol Industry Meeting (ABIM) Oct. 24-26 in Basel, Switzerland. Among the many client and potential client meetings, the team had two main takeaways specific to the biocontrol industry.
- Biologicals are becoming more mainstream. Over the past few years, large crop protection companies have increased their participation at ABIM and were heavily represented there this year. With their headquarters located in Basel, Syngenta organized a follow-up meeting focused on biologicals.
- Regulatory continues to be a challenge in Europe. Many European startups die because of the barriers in getting biologicals registered. The technology is there. The innovation is there. But the regulatory time required to bring a biocontrol product into the market is a limiting factor. Today, a biocontrol product takes at least 6 years and a very large investment to be registered in the EU.
Despite regulatory challenges in Europe, the AgriThority® team still recommends making Europe part of an overall product plan because of the market potential. However, the best route for a product could be launching in a market with less barriers and earning a profit to springboard a European launch.
Reach out to the AgriThority® team for a customized product launch plan for your innovation. We help innovations take root.