From start-up to established multinational, when you need to augment your development capabilities, add AgriThority® to your team.
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When Market Development is your need, AgriThority® works side-by-side with your team to strategize commercialization and channel access for faster, efficient and technically accurate launch planning.
This is the first critical step for market entry, whether new technologies or new geography. Defining potential and needs often are just explanations of standard practices. Digging deeper into trends and defining unmet needs of producers and their supply channels helps clearly measure potential. If Henry Ford has asked what people wanted, they would have said “Faster horses” not an automobile!
Defining channels and designing strategies that are achievable by sales are the essence of market access services. Go-to-market strategies must be aggressively implemented to achieve sales goals. Alternative thinking often guides companies into more approachable and responsive market channels rather than the biggest or best-known.
Diving into markets begins by identifying key players, defining their product and service bundles as well as documenting their customers’ needs. These evaluations are valuable when forming the go-to-market strategy and the steps to be successful with each targeted channel.
Thoroughly knowing and understanding the competitive landscape is paramount to continued success, particularly in a rapidly evolving ag environment.
Thoroughly knowing and understanding the competitive landscape is paramount to continued success, particularly in a rapidly evolving ag environment.
Most companies depend on connections to meet objectives. Whether for growth or for equity events, we can facilitate introductions as well as help prepare the “pitch” for acquisitions or funding.
Continually defining key influencers and their perceptions is imperative for solid market development and movement toward adoption and loyalty. The first step is to gain their understanding and trust in a new approach or product. Challenging the experts requires a scientifically solid story and structured, proven Best Management Practices that consistently deliver benefits and advantages.
Action items that impact influencers:
While sustainable agriculture has grown into the number one issue among stakeholders in the value chain for food and fiber, it has always been the goal of producers. Now standards are established by major retailers, their supply chain and their industry. Staying abreast of the comparative indexes and scorekeepers is imperative as consumer demand for transparency increases across most segments of production agriculture and our society.
Eco-system analysis
Defining how the producers, the supply chain and the consumers interact with their environment is the essence of this analysis. The combination of qualitative information and quantitative data forms a basis of comparison that affects production and resource requirements.
Food & agriculture production optimization
Best management practices are the basis for product or technology adoption. Developing these practices requires scientific rigor, practical agronomic knowledge and economic analysis.
Technology transfer, training and extension
Basic education is not enough for new technology adoption. The transfer must be economically valuable and practical in use. This takes training at all levels of the supply chain and sales channels with multiple repetitions. When sustainability is the topic, cross-discipline technical influencer opinions are critical for complete agreement throughout the production system.
From start-up to established multinational, when you need to augment your development capabilities, add AgriThority® to your team.