The growing seasons in LATAM brings many opportunities for companies both inside and outside the region. With some of the top producing corn, soybean, coffee, citrus, sugarcane, cotton countries in the world and high adoption of biologicals, LATAM holds potential for new product testing and commercialization. Whether needs are in country or for expansion into new markets, the commercialization process starts with business strategies for successful return on investment. Adding strategic and scientific depth to internal teams with independent experts can improve direction for the research and development to follow. For companies looking to commercialize products in the U.S., counter season trials in Argentina have proven to increase performance data and insights by adding the second season in a year. Outsource agricultural development services to enhance capabilities, expand capacity and elevate credibility through localized experts in LATAM growing regions.
LATAM AgriThority® Expertise
A 10-year veteran of AgriThority® with more than 30 years in agriculture, Ignacio Colonna, Global Director, Science & Technology has built extensive knowledge about seed and genetics, biologicals, seed treatments and agronomy in general. His farm management and research operations background gives Ignacio practical and useful insights for clients. He thrives on data analysis as he leads research design, execution and collection of field performance to ensure high quality outcome reports. Based in Pergamino, Argentina, he is a solid leader of the science and technology teams globally.
Fabrizio Giolo, LATAM Product Development Manager, is an expert with over 20 years of experience in product development, market development and regulatory in LATAM. Located in the agricultural regions of Brazil, he has a wide range of specialties that includes seed and genetics, crop protection and agronomy and portfolio management. He holds a bachelor’s degree in agronomy and a Ph.D. in Plant Health.
LATAM Product Development Agronomist Ignacio Barriola is the hub for technology, digital tools, imagery and agronomy as he applies the latest agtech to product development projects from around the world. He not only gathers the data from all sources, but he has extensive experience in data analysis and interpretation. Based in Buenos Aires, Argentina, he is a large part of the equation delivering insights from StatWerx™ digital analytics and TrialWerx™ large-scale on-farm trials.
Expanding beyond her master’s degree in entomology, Elenora Da Riva, LATAM Product Development Agronomist, has broad expertise in many regions and nearly every crop. Her experiences from regulatory, seed and seed treatments to biologicals, and plant nutrition, genetics and pathology, as well as agronomy and entomology make her an asset to many different projects across Latin America.
After supervising product and market development in Europe, Paula Prieto, Ph.D. Product Development & Project Coordinator, is now working from Argentina. An expert biologist, she oversees field trials to ensure protocols are followed and data will be high value for product development and regulatory. Her experience spans from biologicals to plant nutrition, seed treatment, pathology and physiology, as well as all types of conventional chemistries. Dr. Prieto was an ecophysiology researcher for the University of Lleida in Spain.
Silvina Marti Reta, Research Assistant LATAM, is all about the data. She adds strategy, project management and collaboration to her in-depth analysis skills. From her cleaning and enriching before analyzing agricultural research data, Silvina ensures data is well organized. She also keeps projects moving forward to meet timelines and objectives for all the development and regulatory projects around the world.
Renato Seraphim, Business Development Associate LATAM, focuses on market development and has extensive experience with technology in soybeans, corn, cotton, citrus, sugar cane and specialty crops. Located in Brazil, he brings deep expertise in strategic planning, leadership development, market expansion, business development and marketing. With an Agronomy degree from FCAV-UNESP, Jaboticabal Campus in São Paulo State, Seraphim also has specialized degrees in Plant Protection from the Federal University of Vicosa, a Marketing degree from Getulio Vargas Foundation in Rio de Janeiro, and a Specialization in Innovation from the ESADE Business School in Barcelona.
Tap into the expansive AgriThority® agricultural business, market and product development, as well as regulatory, expertise for local impact and preferences across major crop production regions of the world, including LATAM countries. As an independent international agricultural strategic and scientific consultancy, AgriThority® has conducted more than 1,500 projects in more than 31 countries, including nine LATAM countries. Reach out for more information today.
