Technology transfer initiatives and TrialWerx®
Education is key to adoption of new techniques or technology. Understanding the agronomic practices currently used in your target market is essential. This leads to customer identification and market segments most likely to try new products or technologies or those most likely to speed adoption.
Whatever your goals, or go-to-market strategy, we can develop informative technical materials. Train-the-trainer workshops, continuing education modules for CEU credit, and influencer consensus-building efforts are all initiatives that help speed the adoption of products or technologies
Learning how and where any input works best across environments and production systems requires in-depth evaluations and analysis, not just averaged yields across strips. Only the AgriThority® TrialWerx® technology transfer service extends large-scale, on-farm trials into valuable, actionable information and performance proof that’s also timely for planning.
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