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AgriThority® to Lead Roundtable at World Agri-Tech South America Summit
(Kansas City, Missouri, USA — June 21, 2022) Market access is the goal for any new or growing venture. But how can novel agricultural innovations expand efficiently and successfully, especially if the goal is international? Horacio Buscaglia, LATAM Business Manager and Global Business Lead at AgriThority® will address this question as the moderator of a roundtable discussion at the World Agri-Tech Innovation Summit in São Paulo.
The roundtable will be held on Wednesday, June 29 at 2:20 p.m. (BRT) and feature 10 participants. The topic, “Challenges of Moving into International Markets,” focuses on the obstacles new technologies face when expanding internationally. Key discussion points may include regulatory and technical requirements that differ from country to country; planning from the beginning to avoid mischaracterizing a product or registering without regard to the limitations that may follow in other countries; and other challenges of importation for testing, logistics, supply chain delays, and more.
The discussion will revolve around questions like:
- What barriers have you encountered as you’re bringing new products to market?
- Where could you benefit from a more disciplined product development approach?
- What’s the toughest stage to execute for your company?
- Have you experienced issues or successes with market access to certain areas of the world because of the product development process?
“With more than 35 Internationally recognized leaders connected to more than 300 local specialists in a worldwide network, AgriThority brings deep experience testing more than 411 new technologies across 1500+ field trial locations for 180+ multi-national, mid-size and start-up companies,” Buscaglia said. “I’m looking forward to moderating a great conversation with industry leaders during the roundtable discussion.”
As a Silver Partner of the World Agri-Tech Innovation Summit South America, Ricardo Duarte and Jerry Duff also will be in attendance to connect with clients, prospects and vendors. For more information on how to expand your product development internationally, check out our Market Access article.
Founded in 2008 and with roots dating back to 1985, AgriThority moves agricultural innovations to market. Our seasoned, scientific global network serves as an independent and collaborative resource devoted to accelerating product, business, and market development. We help overcome regulatory challenges, manage product development process, and establish connections for market access. Learn more at https://www.AgriThority.com/.