AgriThority® LLC, an integrated agricultural science consultancy and field research and development company, announces Bennie Oosthuizen, an agricultural industry marketing and business development specialist from Johannesburg, South Africa has joined the company as an Associate.
In his new role, Oosthuizen will provide consultation services for clients with interests throughout Africa, further enhancing the company’s footprint in the region.
Oosthuizen brings more than 40 years of experience managing the marketing, sales and product development of crop protection products. Although he has a strong background working with plant growth regulators, fungicides and acaricides, he has extensive expertise in introducing seed treatment technology to the Sub-Saharan region of Africa where he spent the majority of his career.
Oosthuizen served as business manager with Uniroyal Chemical, Crompton Chemical and Chemtura for 33 years. He also has worked in sales and product management for Bayer. Prior to joining AgriThority, he was working as an agricultural marketing consultant representing a number of European based crop protection suppliers.
“Bennie is a valuable resource to clients because of his wealth of experience in the crop protection sector – especially in seed treatments – and in his strategic knowledge of African markets,” says Jerry Duff, AgriThority managing member. “We are confident he will be an asset to our clients and consulting teams.”
Oosthuizen is a graduate of the Wits Business School in Johannesburg where he studied marketing management.