New AgriThority® Associates Added in Europe and South Africa

AgriThority® logo


Mary Jane Duff – (816) 841-0922,

New AgriThority® Associates Added in Europe and South Africa

(Kansas City, Missouri, USA — Oct. 20, 2022) As AgriThority® continues to see increased demand for development projects for new agricultural innovations around the world, three new associates have been added to meet current and future client growth. The three new AgriThority associates will support product and business development growth in Germany and South Africa.

Paula Prieto, Ph.D., joins AgriThority in Germany as the Product Development and Project Coordinator Associate – EMEA. An expert biologist, she previously worked as an Efficacy Trials Coordinator and Ecophysiology and Modes of Action Project Manager for AgIdea in Argentina. Prior to her work with AgIdea, Prieto was an ecophysiology researcher for University of Lleida in Spain.

Joining as AgriThority Associate Product Development Manager – South Africa, Kobus Bothma will conduct product development work for clients with innovations launching in South Africa. He is a multidisciplinary professional Agronomist with a proven record of identifying issues and achieving solutions to increase agricultural productivity and reducing environmental footprint. A well-rounded expert, Bothma has a solid background and experience in the fields of Agronomy, Soil Science, Crop Nutrition, Crop Protection, Irrigation management, Food Safety Compliance and Business Development.

Liezl van der Vyver joins AgriThority as AgriThority Associate Regulatory Manager – South Africa. She has compiled trial protocols, trial reports and application dossiers for regulatory purposes for various companies since 2013. Prior to that, van der Vyver was a researcher, regulatory affairs and information manager at Hygrotech SA (PTY) LTD where she conducted chemical and biological trials for fungicides and fertilizers on various crops for regulatory purposes.

“We are excited to welcome Paula, Kobus and Liezl to our EMEA team,” said Atilla Akin, EMEA Regional Business Manager. “Paula’s expertise in biostimulants, inoculants, fungicides and other new technologies, combined with her experience with protocol management and regulatory processes, will be a significant benefit to our clients in Europe. Our two new associates in South Africa will continue to round out our expertise in EMEA. With Kobus’s dedication to identifying customer needs and delivering effective solutions and Liezl’s extensive regulatory experience in South Africa, they will be assets to our current and prospective clients.”


About AgriThority

Founded in 2008 and with roots dating back to 1985, AgriThority moves agricultural innovations to market. Our seasoned, scientific global network serves as an independent and collaborative resource devoted to accelerating product, business, and market development. We help overcome regulatory challenges, manage product development process, and establish connections for market access. Learn more at