AgriThority® To Be Featured in Documentary Scheduled for July Distribution

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Mary Jane Duff – (816) 841-0922,

AgriThority® To Be Featured in Documentary Scheduled for July Distribution 

(Kansas City, Missouri, USA — June 22, 2023) AgriThority®, an agricultural product, business and market development company specializing in accelerating new technologies to commercialization around the world, will be featured in the award-winning documentary series Viewpoint with Dennis Quaid. This innovative series highlights companies striving for significance and impact in the world. The documentary, “Effective Agriculture Technologies and Solutions” will be distributed to Public Television stations on July 17 for one full year.

“We chose to feature AgriThority® because they are on the forefront of agricultural innovations as an independent third party,” said Tony Harris, VP of Programming for Viewpoint. “Through their work, AgriThority® has had a direct impact on the future of global food production, sustainability and innovation.”

Members of the AgriThority® leadership team, Jerry Duff, Gloverson Moro, Ph.D., and Ignacio Colonna, discuss the importance of the development process when accelerating new products to market. The documentary focuses on those new innovations’ impact on sustainability. AgriThority® provided insights on product, market and business development and shared experiences in accelerating new technologies to market around the globe.

“Buzzwords like ‘sustainability’ get thrown around a lot,” said Jerry Duff, Founder and President of AgriThority®. “But for growers, sustainability is, and always has been, at the core of their operations. At AgriThority®, we are devoted to the development of innovations to ensure the practicality and productivity that ultimately allows the growers to ensure profitability and longevity of their operations. The essence of farming is a long-term effort of caring for the land while feeding and fueling the world.”

AgriThority® Board of Advisors Member and Open Prairie Managing Partner Jim Schultz contributes his expertise to the documentary and said, “There is a significant amount of investment in sustainable agriculture innovation, and it’s critical for these innovations to undergo rigorous development. AgriThority® is on the forefront of moving those innovations toward commercialization.”


About AgriThority®

Founded in 2008 and with roots dating back to 1985, AgriThority® moves agricultural innovations to market. Our seasoned, scientific global network serves as an independent and collaborative resource devoted to accelerating product, business, and market development. We help overcome regulatory challenges, manage product development process, and establish connections for market access. Learn more at